Why choose custom website design over template design?

Your business needs a website but you don't know if you should do it on your own or have a designer do it? 

Well, here are some Advantages of having a professional develop your website:

• SEO. This is probably one of the most important parts of any website. A custom built website is more search engine friendly than say, a WordPress one. This is because the template version only offers simple SEO tools, while a custom website offers full control. It allows the entire site to be optimized for SEO.
• Branding. Your branding is important to your overall corporate image. When you have your website custom designed, your branding will be consistent with all other marketing materials. A template driven site, only allows certain aspects to be your own because it is a 'template' with it's own 'look'.
• Support. When you have a website designed by a professional web designer, we can help you with any problems that could arise.
• Editability. A scratch built website can be edited whenever you want to and can grow with your business. Templates can't be manipulated nearly as much.
• Security. A WordPress site is more susceptible to hackers. The code is easy to get into and your site will need regular maintenance. Custom sites are more secure.
• Speed. WordPress is not optimized for speed. However, a custom site is. We have control over the things that can slow down your website. Templated websites are often on server farms with thousands of other websites competing for bandwidth.
• Peace of mind. If you're building a site yourself, YOU have to figure out plugin conflicts, confusing glitches or updates and any other problems that WILL happen. When a professional sets up your website, WE handle anything that can go wrong and in most cases, you don't see any of them.

Sure, WordPress websites are less expensive but they charge you for all the extras! Things like a specific domain and essential or helpful plugins, have a price. A custom designed website will cost a bit more but have many benefits to make it worthwhile for your business. What you could lose in new customers with a templated website, is just not worth it.

If you'd like to discuss Creative101 designing your custom website,
give us a call today at 780-739-5850!

we can also create any other marketing material for your business and ensure your branding remains consistent. 

Create your website the way you want it and give it the best chance of success by having us create a custom one for you!