A great logo is the centerpiece of a business' branding and the lifespan outweighs that of any other marketing asset. Choosing the less expensive route of a template logo is not a great idea if you want your company to look professional. While the likelihood may be small, you and another local business could be caught using the same pre-made logo template and customers will surely notice.
If trademarking your business name and logo is something you plan on doing, you won't be able to do that with a logo template. It is key to protecting the brand you've worked so hard to build. Without a trademark, anyone can set up a similar business in your market and trade with the same name and branding assets. If you 'purchased' the template from a design marketplace, you weren't actually purchasing ownership of the graphic. You were simply purchasing a license to use it.
You should have pride in your company's identity. In the long run, this lack of logo investment could cheapen your brand. If you are committed to your business, show it, and get behind your branding, all the way. Developing a custom logo may feel like a big expense right now, but it'll pay off in years to come.
As a professional designer, I can recognize template logos from a mile away. They're very generic and they're often churned out in the thousands by unskilled designers. Understand that your logo is not just there to identify your business. With just a glace in a crowded marketplace, your logo should tell a story to your customers, indicate your values and express the passion and energy you have for your products. Unfortunately, a generic broadly-produced logo template will never be able to capture the highly subjective traits specific to your business, and it'll show.
A logo may seem like just a pretty graphic, but there's actually a lot of planning that goes into them. It should be responsive, scalable, suitable to be stitched, printed in black and white and ready for any format. A great logo will be recognizable with just a glance, clean, simple and informative. Professional logo designers consider all these elements when creating a logo for a client. They will research your company and tailor the logo to be the best representation of your business. But when it comes to ready made templates, the logo's designer has never met you, so the logo can't possibly be uniquely yours. The designs are often quickly thrown together with little thought or care for how the logo will be used.
A logo is a company's unique visual identifier, it must be simple, memorable, versatile and timeless.
If we design your new brand, you can feel proud when you hand out your business card, brochure or direct someone to your website that your logo reflects your business values.
To see some of our designs, click here.
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